Marketing your Film in 2012

        After reviewing the top grossing movies of 2012, I noticed a peculiar little trend within them. Movies that started marketing way before with posters and multiple trailers got a higher gross in the theaters. Movies are beginning to market almost two years early with trailers posters and other promotional material, but what works? How do you keep your market interested and get them all in the seats for the movie. Prometheus created viral videos that gave viewer a unique perspective on what the movie was about and suffered lower numbers in the box office, while John Carter, had one trailer that may be the most confusing trailer ever and even though the movie had a budget of 260 million, it only made a little over 60 million in the box office.  The Avengers created several trailers that people watch, shared, and talk about on the internet, along with The Dark Knight Rises, which also created trailers that in each new release had a small new scene or shot that kept people talking and discussing what was to come in the new movie. Both of these movies will probably be neck and neck when the box office sales are given out from the dark knight.

More trailers more money

Keeping the public involved and part of the movie is the best way to increase ticket sales. However, the brand its self is also super important. Prometheus and John Carter are nowhere near as well known stories than the avengers and batman. However, if they were to create more content they could bring more people to see their movie. By increasing trailers and bringing a little bit more from the movie, the viewer can share trailers and talk about them with friends and get more people at the theaters. 

 Don’t just give a trailer

Cut together multiple ones showcasing new footage every time. Find new avenues like an old TV show called LOST. While their six seasons were running viewers could log onto their website and also find webpages made just for the show. You could go to the airlines website or a website for the dharma initiative. Im waiting for the mobile application marketplace to blow up with limited time application for movies. Interact with anything from the movie, follow progress, and buy tickets for the opening night. 

            Make sure people know what it's about

You don’t have to give all the cool parts away to get what the movie is about ot the audience. But you do want to make sure what they see in the trailer is entertaining and informative. John Carter’s trailer was a prime example of what it is like to not know what is going on in the story. So much money was put into the film and when friends, relatives, and coworkers all looked at the trailer they were left thinking what is that even about. I don’t get it. After their initial response the thought of that seeing that movie quickly faded away and most of the united states agrees.

Creating a film isn’t just about what is looks like on screen but it also includes getting your film distributed and watched by others. Because of the technology improving each year people are looking for more than just one trailer that looks cool. They want trailers, websites, videos, and anything else that will keep them wanting to know more and then finally to go see the movie.