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| Online Streaming Services HBOGo |
Being the world 11th
most innovative company by FastCompnay HBO is setting up and new type of
streaming that you have to have cable to get it. For a while after Netflix and
Hulu took off there was talk about cable getting replaced but not anymore, HBO
has started a service called HBOGo. It is a streaming service that is offered
to HBO Paying members (so people who pay for HBO with their cable provider)
streaming of movies and show from an apple tv, xbox, and many more, and its
EXCLUSIVE. They do not share their content with any other provider, so if you
want to watch it you have to get cable and HBO. HBOGo is becoming a huge
talking point to people who are interested in the shows. People want to see
their content on Netflix and Hulu but in a recent article HBO made it clear
that there was not going to be any content of theirs on Netflix or Hulu anytime
soon. With 30 million subscribers to HBO they aren’t hurting for more sales.
What they are doing is keeping people plugged into cable TV and it is very
interesting. If HBO were to offer its content to Netflix and Hulu what is
stopping the current subscribers from canceling their service and going to
streaming, It would be cheaper. I’ve seen HBOGo and interacted with it and it’s
amazing. A five start streaming content app that lets you watch great movies
and great shows. It also has an interesting category called Collections and it
offers a wide variety of different genre specific films. All in All this is
something that is keeping people plugged into cable and with its success I
wonder if other companies like Showtime, Cinamax, and others will use this type
of model for their content.
